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Oh, good scholar, I say to myself, how can you help but grow wise with such teachings as these..


From Mary Oliver



M. Frances Baldwin, Ed.D. CPCC

Principal, Designed Wisdom, Inc.


My services are grounded in more than 40 years of experience as an effective educator and consultant to people in organizations.  My extensive, international  experience spans cultures and industries, including public service, academia, nonprofits, corporations, military and government; in settings from plant floors to executive suites and board rooms.  I am a perpetual learner, comfortable stepping, wisely, outside of “the box” to support creativity and emergence.  I love people, value authenticity, integrity, justice and common sense as well as deep and generative thought. I describe myself now as a wisdom- keeper, seasoned helper and thinking partner.


My objective as a coach is to help others discover, access and transcend the wholeness that is already inside each of us. I help clients/customers to address each immediate challenge as the opportunity to also learn more about walking in the world with awareness, fluidity, clarity and compassion; the life-shaping capacities that transcend problem solving and performance. Such strength of mental and emotional agility is being demanded of us as we navigate the accelerating complexities and turbulence of the times; for ourselves and as living examples for those who look to us for guidance and leadership.


My approach is an integrated extrapolation from multiple disciplines and schools of thought that I have been privileged to learn from and live by.  “Learning first from within; seeing wholes, sensing deeper, focusing, translating knowledge into living experiments; and the ultimate…cultivating a presence worthy of the way you choose to be and how you want to live and serve.”


My certification as a Gestalt trained coach and practitioner of organization and systems theory (CPCC) reflects the grasp of a comprehensive body of related knowledge; and the  demonstrated proficiency to engage a wide range of situations and systems, with relevance and impact.


Most importantly… I love and enjoy my work.

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